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Sales is Simple

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Simplifying the sales process is the key to operating a successful business. Sales is simply finding a product that customer wants and selling that product to the customer. You can use a three step sales conversation such as: 1) This is my product 2) This is my price 3) Do you want to buy? This is simplest sales conversation that any salesperson can have with a customer. For example if you operate an egg farm then your sales conversation would sound like this: 1) I have eggs for sale 2) They cost $250 per dozen 3) Do you want any? This method of selling has proven to be effective since the beginning of time from the agrarian age to the information age. Business is also simple and should be kept that way to avoid confusing the customer. There are several simple businesses that one can start in the Laboratory Medicine industry. Keep It Simple Stupid (KISS) is a principle that should be applied to avoid interrupting the sales process. A stall in the sales process is usually due t...

Medical Business ideas of 2020

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After the COVID-19 pandemic ends there will be a rebirth of entrepreneurship and a transition in how business is conducted from 2020 onwards. There are some business ideas, especially in the field of Laboratory Medicine, that entrepreneurs and salespeople can capitalize on in order to come out stronger and better on the other side of this recession. Working from home is now the economic reality for many and several millions of people are now unemployed and are in search of strategies to make a living. Medical Technologists , now more than ever, have to develop an entrepreneurial mindset in order to make use to the countless opportunities that this pandemic offers. Home-based online businesses are now becoming more accepted as a solution to this economic contraction. Five businesses in the Laboratory Medicine industry that you can start after the COVID-19 pandemic include: Medical Transportation, Medical Delivery, Medical Cleaning, Medical Waste Disposal and Medical Laboratory . ...

Ponzi Scheme in Laboratory Medicine

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Medical Laboratory startup once having a valuation of 10 billion dollars is the biggest scam and ponzi scheme in the history of  Laboratory Medicine . Theranos, a defunct healthcare technology company, claimed to have invented a machine that can perform thousands of blood tests on a single drop of blood from a fingerstick without using the traditional venipuncture. This blood testing company was first founded in 2003 by 19 year old Elizabeth Holmes, a chemical engineering dropout from Stanford University. Lies and Deception are at the core of Theranos' rise and in June 2018, Elizabeth Holmes stepped down as CEO and was charged with wire fraud among other criminal charges. She defrauded investors and is the focus of a HBO documentary as well as a movie that is yet to be released. Elizabeth claimed that this machine, which she dubbed "Edison", would revolutionize the diagnostics industry and eliminate the use of needles in  Laboratory Medicine . It made her the younge...

Avoid Obscurity in Lab Medicine - Gavin Omar Dixon

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Personalize your Medical Laboratory- Gavin Omar Dixon- Gav-Media Solutions

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Sales in Laboratory Medicine - Gav-Media Solutions

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Medical Laboratories should come to you

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In this age of information, technology companies like 'Uber' have disrupted the status quo and made life easier for many. Mobile phlebotomy is one area similar to 'Uber' that will catalyze another disruption. Silicon Valley has been tagged as a hub for "fake-it-till-you-make-it" entrepreneurs and is undoubtedly the home for these future disruptions. There is a paradigm shift in how people communicate (Social Media) and now there is a shift in how people travel (Uber). A recent launch of another tech company highlighted a shift in medical testing and phlebotomy services. Doctors can now order medical lab tests on a smartphone app and independent phlebotomists would visit patients at their home or office to collect their blood for testing. 'Iggbo' as the company was called was labelled as the 'Uber for blood' even by its founder Dr. Shaiv Kapadia. This innovative cardiologist intended to revolutionize and democratize healthcare by offering p...